The selflessly selfish collection challenges our thoughts on what being selfish really is. Many people associate being selfish as a negative thing. This collection came to at the ending of the pandemic. The team over at ROPES thought it was important that people continued to know the importance of self care. The importance of putting yourself first and others second. Being selfish became a term that this collection embodied. Check out the diagram of the selfish fish in order to get complete understanding of the design.